Insights

Reimagine marketing and connected experiences in the real estate industry

Back in the day, marketers discovered how to make small businesses into rising stars through the ultimate combination of cookies, third-party data and low budgets. However, it was really just a matter of time before privacy would be questioned, and as we see in recent times, there has been a steep rise in privacy regulations, behavioural changes and new standards. In the light of these new developments, we see the need and opportunity to reimagine marketing completely, finding new and more sustainable ways of executing marketing activities.

Driving digital differentiation in real estate

Today we live in a world that is more digital than ever before, everything we need is seamlessly available right at our fingertips. Industries are now leveraging various technologies to increase their efficiency and with that comes a wide array of buzzwords floating around. We constantly are hearing or reading things such as: automation, AI, data-driven, and machine learning. The question is, what do these terms really mean and how can the real estate industry be revolutionised by such technologies?

The Portuguese property market and increasing demand for technology

Selling properties faster and smarter is more important than ever, and automating the marketing and sales operation is essential in a competitive and forward leaning market like the Portuguese. Read on for more information about the Portuguese real estate market and why the well-known brand ERA Portugal decided on a solution from Marketer.

What is UX Design and why is it so important in real estate transactions?

The concept of User Experience Design (UX Design) can be explained as the process of enhancing a user experience, creating a meaningful and intuitive interaction for all users. As this explanation indicates, the concept entails several dimensions such as visual design, interaction design, and usability to mention a few. This article will explain the importance of UX Design within real estate transactions.

Do you know your target group?

Truly knowing your target group is perhaps the most important part of being a successful residential property developer. Ideally, the target group will be kept in mind throughout the entire project, from the acquisition of the land until the sales process kicks off. In this article, we discuss the relevance of the target group through the journey of a newbuild development project.

Sell real estate faster and smarter with AI and fully automated marketing

Learn how to ensure your properties are marketed with the right content, to the right people, at the right time.

Homebuyer trends in Norway

As a developer, keeping up to date on homebuyer trends is important. By better understanding what different groups in the population require or look for when considering their next investment in a home, future residential development projects can be planned in accordance with relevant market needs. In addition, such information can be used strategically for marketing purposes when addressing different target groups with customized content. According to Eiendom Norge, the largest proportion of buyers of newbuild homes are in the age groups 30-45 years and 60+ years. Furthermore, a survey conducted on behalf of Marketer shows that the general willingness to buy newbuild homes is high, with as much as 80% of respondents stating this. The survey also addresses what factors people emphasize the most when purchasing a new home. Read on for more insights into the market for newbuild homes in Norway.

Environmental responsibilities of newbuild developers

The recent Intergovernmental Panel on Climate Change (IPCC) report by the United Nations (UN) stated «code red» for human driven global heating. Certain climate change effects are now considered irreversible for the foreseeable future. However, there is still time to reduce or limit the impact of human-induced climate change. We know that many buildings have negative impacts on the environment in how they have been built and are being operated, so what can real estate developers do to contribute to a more sustainable environment in the future?

The growth of proptech in the Canadian real estate market.

As the pandemic shook the world, new trends and innovations in the real estate market accelerated and adaptation to new technology became a necessity. Property technology (proptech) is now playing a key role in shaping the future of real estate, giving both agencies and developers tools and advantages that provide real value. This article investigates the emerging use of technology in the Canadian real estate market.

Skanska on Eiendom.no

The innovative property portal Eiendom.no (the Norwegian equivalent to Newbuilds.com) was introduced almost a year ago, and since then numerous property developers in Norway have listed their new build projects on this marketplace. One of these developers is the Norwegian branch of Skanska, the world-leading project development and construction group which operates in the Nordic region, Europe, and the United States. Skanska offers both residenial and commercial property developments. We have had a chat with Christoffer Kyllingstad, Market Advisor at Skanska Real Estate Development in Norway, about their experiences from Eiendom.no so far.

Marketing of new build development projects

Property buying behavior among those looking for a new home has changed dramatically during recent years, much due to the influences from the pandemic, including how actual purchase decisions are made and transactions completed. Traditional offline marketing mechanisms are no longer sufficient to comply with the expectations from the homebuyers. In turn, this is demanding on project developers as they naturally have their expertise elsewhere. However, with the right approach and the right tools, new ways of marketing can also be surprisingly easy and economically rewarding. In this article, we will explore how property developers efficiently can reach high-quality leads for their projects and hence maximize their returns.

How property developers can benefit from our portals

The marketing industry is constantly changing while also becoming more complex with regards to data privacy. This includes the issues of GDPR and iOS 14, and most recently the challenges of third-party cookies. As a backdrop to this, we have now lived with the pandemic for well over a year, causing companies in most industries to adapt to new ways of operating and individuals to new ways of using their services and purchasing their products.

The Marketer Effect

Documenting superior return on investment for clients.

What is Natural Language Processing, and how does it work?

All of our daily interactions such as texting, emailing, socialising and expressing feelings amount to something called natural language, and without the ever-growing field of Natural Language Processing (NLP), computers would not understand any of it.

How digital marketing can transform real estate transactions

Digital marketing has long been a driving force for many industries, and is now at the forefront of the real estate industry. A digital marketing strategy opens doors to opportunities such as reaching your target audience more efficiently and nurturing your existing customer relationships. Additionally, it can accelerate sales by finding the right homes for the right buyers - a subject we will explore further in this interview with the well-known real estate agency Eiendomsmegler Vest.

Important changes in iOS14

The iOS14 is one of the biggest updates Apple have had to this date, which started to roll out last week. The update includes plenty of new and improved functional features, but let's have a look at what it actually implies for digital marketers.