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THE BeCa - Where Manhattan meets London in a stunning living experience

May 23, 2023
  • Announcements

In 2022, Marketer and Avanton forged a dynamic partnership consisting of creative and data-driven digital services to showcase Avanton’s upcoming regeneration project in London, THE BeCa. As a forward-leaning developer, Avanton is the ideal partner for Marketer to collaborate with as the company expands further into the UK.

Streamlining creative and tech-driven digital solutions for Avanton

Marketer provides Avanton with captivating 3D visualizations of interior and exterior spaces along with digital assets including an insight-driven property picker with heat mapping, delivered through EVE Visual Technologies, a subsidiary of Marketer. Automated and data-driven marketing campaigns will soon be launched through Marketer’s end-to-end sales and marketing platform, M360. The breadth of this collaboration enables Avanton to manage its entire customer journey from one platform while enjoying the benefits of having multiple services in one place.

- Working with Marketer is seamless as they deliver integrated digital services throughout the sales and marketing funnel. Marketer’s expertise in harnessing data and insight across the digital customer journey ensures that we deliver the best customer experience. We believe their M360 platform will be an important asset in our department for years to come, says David Ronson, Sales & Marketing Director at Avanton.

Introducing THE BeCa

The first project born from this partnership is THE Beca, which is launching pre-sales this month.

Designed by renowned architects, Farrells, THE BeCa is an ambitious development that brings Manhattan-inspired loft living to a prime London location. Sitting on the site of a former Carpetright store, THE BeCa symbolizes the area's transition into an interconnected creative community akin to Bermondsey and Southwark. This striking building comprises 170 design-led apartments, skillfully blending modern aesthetics with urban loft-style comforts. THE BeCa seamlessly combines luxury and practicality for discerning homebuyers seeking the best of both worlds. Marketer is excited about supporting Avanton in bringing this refreshing concept to life through its digital presence.

A bright future for tech-driven collaboration

- Our partnership with Avanton has been truly rewarding. Their progressive mindset complements our technology-driven approach to providing seamless experiences for clients. We're excited about future endeavors together, mention Amir Folkestad Habhab, CEO and Co-founder of Marketer.

The collaboration between Marketer and Avanton exemplifies how merging cutting-edge technology with traditional real estate development can yield fantastic results for both developers and homebuyers. With a bright future ahead, this partnership promises even more innovative projects catering to modern living needs.

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