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Marketer and Adform enter exclusive partnership for efficient and targeted ad technology in the real estate market

May 15, 2023
  • Press Releases

Marketer are excited to announce that we have entered into a new partnership with Adform, a global advertising technology company. This exclusive partnership will provide us with advanced advertising capabilities to better serve our clients in the real estate market.

Photo, from the left: Patrick Delgado, Account Director at Adform; Mette Liset, Partner Manager at Marketer; Preben Standal, Enterprise Sales Director at Adform; Kaisa Eidet, CEO Existing Homes; Jan Berthrand Danielsen, Country Manager Adform Norway.

Through this collaboration, we will utilize Adform's sophisticated ad technology to deliver targeted and high-performing ads to potential home buyers and sellers. Adform's platform offers advanced audience targeting and real-time optimization, enabling more precise targeting and efficient use of ad budgets. By using Adform's proprietary solution for cookieless browsers, ID Fusion, PwC studies have shown that advertisers can improve campaign effectiveness by up to 29% due to much better frequency control. These benefits will now be passed on to our customers.

- We are very excited about partnering with Adform to provide our customers with the most accurate advertising available, says Amir Folkestad Habhab, CEO and Co-founder of Marketer. Adform's technology will allow us to reach potential buyers and sellers in a more targeted and cost-effective way, helping our clients sell more properties and grow their businesses, he concludes.

As part of this partnership agreement, we will move our programmatic advertising worth tens of millions NOK onto Adform's buying platform (DSP). With exclusive access to automated solutions at Adform combined with the use of ID Fusion, we aim for this collaboration to result in far more efficient use of campaign budgets.

- We look forward to working together with Marketer and contributing towards strengthening their position as a leading provider of ad technology for the real estate market. With our advanced technology and Marketer's expertise in property matters we'll be able to offer unique value-added services for their clients, says Jan Berthrand Danielsen, Country Manager Norway at Adform.

Read the press release in Estate here [Norwegian only].

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