Marketer entering the Italian market
June 11, 2021
Marketer continues its international expansion and is adding yet another country to the list of clients. This time an Italian property development company has signed a contract with Marketer. The client is a leading developer in Milan, which is a very attractive region in the Italian real estate market.
As the business and economic hub of Italy, Milan is an appealing market not only in Italy but also increasingly appealing for international investors due to relaxed tax regulations in combination with no restrictions for foreign buyers. Milan offers great potential for new residential development and urban redevelopment, which is in high demand among international buyers. The recently signed client is operating in both of these development areas with a strong focus on design, innovation, quality of life, and sustainability.
When it comes to proptech, Italy is still at an early stage but it is definitely an attractive market for the proptech sector. Today, classified listings and advertisements are dominating the market, so there is a huge opportunity for technology to transform the Italian real estate industry. We are expecting to see an increased demand for data-driven and automated marketing solutions in the time to come.
The collaboration will surely be the start of a successful new chapter for both parties, and we are glad to be working with such a major developer in Milan as well as introducing our platform in such a thriving city and to the Italian market in general.