Emma Wallin

January 28, 2021

  • Our Team

Welcome to Emma! Here's her story.

I was born in a little town called Karlskoga in Sweden. I never actually thought I would end up in sales, as I was quite shy when I was younger. However, I was never afraid to go my own path, and I've always enjoyed challenges. I moved to Stockholm when I was 19 and started working in the sales department at Telenor. I stayed there for 5 years, experiencing different roles within the company. It was during this time I learned that I wanted to work with sales and leadership. After Telenor I studied economics and real estate, but the interest for sales never faded. I was determined to work in an international environment, and with B2B instead of B2C.

I then worked for a company called Vainu in a sales role, and was promoted after only a few months to build a whole new sales organization in Sweden, which evolved around “real time sales” and closing the gap between sales and marketing. My previous position before coming to Marketer was as the Nordic sales manager at Bambora, building a team there. However, I realized that I missed working in a start-up environment.

What made you want to work with Marketer?

I had a lot of relevant experience such as with B2B sales, leadership, and a background within real estate. The opportunity to be working in a data driven and modern start-up company, combined with Marketer’s fantastic working culture and a really exciting product that I believe in, it was an easy choice.

How was it moving to Norway during Covid?

Moving to Norway during Covid was a very strange experience. I moved during Christmas and New Years Eve which was stressful in itself, and on top of that there was a lot of documentation needed, Corona tests, quarantine hotel and so on. But it all went well in the end, a lot because of my supportive boyfriend.

What is your role at Marketer?

My role in the company is Vice President of Sales, and my main focus is to build a successful sales team. That involves everything from making sure that every individual succeeds in their role, building a healthy foundation for the sales team where we always have the customer in focus, as well as grow into new markets globally. I strongly believe that for a team to excel on a long term basis, feeling good and performing good goes hand in hand. That is why I’m extremely focused on making sure all individuals are seen, and enabling them to thrive in their role.

What’s the role of your team?

Our team is responsible for driving new sales in the company within the global market, and finding new key markets. Our focus is to help real estate agencies and developers succeed to work smarter with their marketing, through the help from different data insights, which will help them to become more relevant to their customers. We want to be a part of changing and developing the real estate market to become more digitally driven, which is a huge topic in the real estate market at the moment. Marketer has done this for a long time, and we want to help other companies to succeed with their different digital journeys.

What do you do outside work?

One of my biggest interests is to help young women who are in the early stage of their career. I have worked in sales for a long time, and I now want to help and inspire women to enter sales. We have to demystify the sales role as a lot of people today have a misconception of what the role really is. Unfortunately, this leads to many great talents choosing other directions - especially women. I believe we need to be brave enough to take chances, and to seize challenging opportunities when they are available, even when they seem uncomfortable at first sight. My experience is that you don’t have to be the typical aggressive, fast-talking person to succeed in sales - many of the best salespeople are actually the good listeners.

I use my spare time to hold presentations for different companies on how to hire more women, and why there's a minority of women in sales. I've also had the opportunity to become a “Chapter head” for Norway in Revenue Collective, where my focus is to find and inspire more women who wish to become leaders in high growth companies. Lastly, I'm also a mentor for several young women.

If you want to read more about Emma’s thoughts on demystifying the sales role, here’s an article she wrote on the topic (in Swedish): https://www.saljarnas.se/blogg/vi-behover-fler-kvinnor-inom-salj

Fun fact

I'm a big fan of music from the 80's, and I love singing. The only problem is that I easily forget the words, so it always ends up with me pretending to know the lyrics.

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