Head of M1/M2 Auto at Marketer Technologies.

Through gathering, structuring and analysis of large amounts of data, 

 will provide newbuild developers with the necessary knowledge to make the optimal choice of unit mix, price strategy, and a strategic plan for their sales and marketing efforts. The product will be particularly relevant for developers, but other players such as estate agents, investors and architects will also be able to benefit greatly from the tool.


- We have always wanted to develop Plot.ai further in collaboration with market players with complementary expertise and resources, and with this capital raise we have really succeeded in facilitating this development, says CEO of Marketer, Amir Folkestad Habhab.

- The new owners represent market-leading real estate expertise, possess unrivaled commercialization ability, and have significant financial weight. After an extensive due diligence process on Strawberry Equities' part, in what is undoubtedly a demanding capital market, we are extremely happy and proud of this result, he continues.


Strawberry Equities has already experienced the value of the products Marketer delivers through deliveries for Veslefrikk Eiendom, a new developer where Strawberry Equities is the largest owner. With an entry on the ownership side of the subsidiary Plot.ai, Strawberry Equities, together with other advisers with extensive industry knowledge such as Baard Schumann, will be involved in the further development of the company.


- We are impressed by what Marketer has achieved and have faith in the team. Plot.ai is an exciting venture, and we believe that the company can be scaled relatively quickly by taking advantage of Marketer's expertise and customers, says CEO of Strawberry Equities, Kenneth Andersen.

- Through an improved decision-making process, Plot.ai helps to ensure that developers build projects with the units and facilities that the relevant market actually demands, which means that the economics of the projects are optimised. The results of this are good project implementation, satisfied home buyers, and improved project margins. With the launch of Plot.ai, we complete our complete end-to-end solution for the entire commercial value chain for newbuild developers, concludes Habhab.

Marketer-controlled Plot.ai announced in late 2022 the development of an advanced analysis tool aimed primarily at newbuild and commercial developers. The company has now raised NOK 7.5 million in new equity, with Petter Stordalen's investment company Strawberry Equities being the largest investor.

Strawberry Equities - New strategic owner of Plot.ai

Créé en 1998, ERA est le premier réseau immobilier au Portugal. La marque fait partie de la plus grande société de franchise immobilière au monde, présente dans plus de 33 pays. Au Portugal, ERA compte 203 agences, 2 500 employés et plus de 50 000 propriétés dans son portefeuille. En 2022, ERA Portugal a vendu plus de 10.400 propriétés.

Lead.ERA - Réduction du temps de vente moyen de 62 %

En 2021, le marketing numérique du réseau portugais ERA est devenu accessible à tous ses agents grâce à la technologie Lead.ERA, un outil de création d'annonces et de ciblage automatisé développé par Marketer. Il est entièrement intégré aux systèmes d'ERA et adapté à la réalité locale de chaque agence sans nécessiter de gestion régionale. La technologie de Marketer permet la création de plusieurs publicités en un seul clic, optimisées pour la conversion, et avec une image de marque harmonieuse à travers le pays. De plus, Lead.ERA crée des rapports live individuels avec des performances mises à jour en temps réel et préparées pour un partage rapide avec le propriétaire du bien.

Désormais, le succès de la portée et de la conversion des clients ne dépend pas de l'expertise locale mais des données récoltées et de l'optimisation constante de la technologie d'autociblage. Les résultats sont encore plus pertinents en comparaison des principaux portails immobiliers, avec une moyenne de 40 000 vues par campagne et 2 000 clics qui démontrent un taux de conversion de 5 % (bien au-dessus de la moyenne du secteur de 2 % à 3 %).

Les propriétés qui sont promues simultanément sur les portails et via Lead.ERA ont obtenu plus d'impressions et de clics grâce à cet outil. En outre, le CTR (taux de clics) des campagnes Lead.ERA a effectué de 2 à 4 points de pourcentage au-dessus du CTR obtenu à partir des portails.

En moyenne, le délai de vente des propriétés promues avec Lead.ERA n'est que de 33 jours, contre une moyenne de 86 jours pour les processus habituels sans utiliser cet outil numérique.

"Les retours de nos agences sont extrêmement positifs. Avec Lead.ERA, nous avons pu mettre en œuvre une stratégie numérique cohérente sur tous les sites, avec d'excellents résultats directs et mesurables, mais nous avons également ressenti un impact sur les taux d'engagement sur les réseaux sociaux, la notoriété de la marque locale, la fidélisation des employés et la satisfaction globale des clients. C'est sans aucun doute l'un de nos principaux avantages concurrentiels sur le marché portugais." Mariana Coimbra, directrice marketing d'ERA Portugal.

Finalistes dans la catégorie "Innovation et Média"

«Expresso», l'un des journaux les plus importants du Portugal, et «SIC Notícias», une chaîne de télévision d'information, ont organisé pour la quatrième année consécutive les «Real Estate Awards» (IV. Edição dos Prémios do Imobiliário).

Ce concours national récompense la qualité et l'innovation dans les domaines de la publicité et des médias dans l’industrie de l‘immobilier en 2021, avec 6 catégories à l'étude, telles que : Meilleur développement - construction neuve, Réhabilitation et reconstruction urbaine, Espace public, Architecture d'intérieur, Durabilité et Innovation et média ; dans laquelle ce dernier était la catégorie où ERA Portugal était l'un des candidats les plus forts participant avec leur outil de marketing numérique Lead.ERA.


​​Les prix de l'édition 2022 ont reçu 55 candidatures et les gagnants ont été annoncés lors d'une cérémonie qui s'est déroulée à Braga, une belle ville du nord du Portugal.


ERA Portugal a été l'un des quatre finalistes dans la catégorie "Innovation et média", en raison de son outil de marketing numérique unique et de son utilisation pionnière du big data et l'optimisation constante de la technologie de ciblage automatique.


​​Vous voulez apprendre à gagner des clients et à vendre des biens immobiliers plus intelligemment et plus rapidement ? 

 sur les services de marketing numérique et l'outil de conversion basé sur l'IA et les données de Marketer pour les agents - créés pour automatiser les opérations, réduire les coûts et améliorer les résultats - avec une intégration facile aux CRMs.

L'utilisation unique des données et l'optimisation de la technologie de ciblage automatique ont fait d’ERA Portugal les finalistes des Real Estate Awards. En savoir plus sur leur outil de création d'annonces et de ciblage automatisé, Lead.ERA, qui continue de réussir à atteindre et à convertir les clients sur le marché immobilier portugais.

Lead.ERA: Un outil pionnier d'IA a fait d'ERA Portugal les finalistes des Real Estate Awards

Established in 1998, ERA is the first real estate network in Portugal. The brand is part of the world's largest real estate franchising company, present in over 33 countries. In Portugal, ERA has 203 agencies, 2,500 employees, and more than 50,000 properties in its portfolio. In 2022, ERA Portugal sold more than 10.400 properties.

Lead.ERA - Reduced average selling time by 62%

In 2021, digital marketing in the Portuguese ERA network became accessible to everyone with Lead.ERA technology, an ad creation and automated targeting tool developed by Marketer. It is fully integrated with ERA’s systems and adapted to the local reality of each agency with no need for local management. Marketer’s technology allows the creation of multiple ads with a single click, optimized for conversion, and with a coherent image across the country. In addition, Lead.ERA creates individual reports with metrics updated in real-time and prepared for swift sharing with the property owner.

Now, the success of reaching and converting customers is not dependent on local expertise but on the total volume of data and constant optimization of autotargeting technology. The results are even more relevant when compared to the main real estate portals, with an average of 40,000 views per campaign and 2,000 clicks which demonstrate a conversion rate of 5% (well above the industry average of 2% to 3%).


Properties that are promoted simultaneously on portals and via Lead.ERA have obtained more impressions and clicks through the latter. Also, CTR (click-through rate) from Lead.ERA campaigns has performed from 2 to 4 percentage points above CTR obtained from portals.


On average, the selling time for properties promoted with Lead.ERA is only 33 days, compared to an average of 86 days for usual processes without using this digital tool.


“The feedback from our agencies has been extremely positive. With Lead.ERA, we have been able to implement a consistent digital strategy across all locations, with great direct and measurable results, but we also felt an impact on social media engagement rates, local brand awareness, employee retention and overall customer satisfaction. This is, without a doubt, one of our major competitive advantages in the Portuguese mediation market.” Mariana Coimbra, Marketing Director for ERA Portugal.

Finalists in the category "Innovation in Mediation"

‘Expresso’, one of the most important newspapers in Portugal, ​​and ‘SIC Notícias’ a news Television channel, organized the ‘Real Estate Awards’ for the fourth consecutive year (IV. Edição dos Prémios do Imobiliário).


This national contest rewards quality and innovation in the areas of real estate promotion and mediation during 2021, with 6 categories being considered, such as: Best development - Ne​​w Construction, Urban Rehabilitation and Reconstruction, Public Space, Interior Architecture, Sustainability and Innovation in Mediation; in which the latter was the category where ERA Portugal was one of the strongest candidates participating with their digital marketing tool Lead.ERA.

​​The 2022 edition Awards received 55 applications and the winners were announced at a ceremony that took take place in Braga, a beautiful city in the far north of Portugal.


ERA Portugal was one of the four finalists in the category “Innovation in Mediation”, due to its unique digital marketing tool and being a pioneer in the use of big data and constant optimization of autotargeting technology.



Want to learn how to win clients and sell real estate smarter and fast? 

 about Marketer's AI- and data-driven digital marketing services and conversion tool for agents - created to automate operations, reduce cost and improve results – with easy integration at the core.

ERA Portugal’s unique use of data and optimization of autotargeting technology made them finalists in the Real Estate Awards. Read more about their ad creation and automated targeting tool, Lead.ERA, which continues to deliver success in reaching and converting customers in the Portuguese real estate market.

Lead.ERA: Pioneering AI tool made ERA Portugal finalists in Real Estate Awards

My name is Oda, and I'm the Head of M1/M2 Auto at Marketer Technologies. I started as a Customer Success Intern in September, after finishing my MSc in Strategic Marketing Management. My internship began in Oslo and continued in London. I have previously studied in Brisbane and Barcelona, so the move to London was something I found very intriguing.


Why did you apply for an internship at Marketer?


After finishing my master's, it was important for me to have a seamless transition from an academic to working life. Because of that, I found myself looking at different internships and Marketer Technologies was one of the companies offering that. I thought it would be very interesting and exciting to take part in the growth of an entrepreneurial company. My interest in digital marketing was enhanced during my studies and since Marketer focuses on digital marketing, the position as a Customer Success Intern seemed a perfect fit. Additionally, it was very appealing that the first part of the internship would start in Oslo and continue in London.


I started my internship in Oslo in September, where I was introduced to the system and platform we utilise. A big part of the first period revolved around 'learning by doing' and I commenced on my future tasks the first day, with good help and assistance from my own supervisor and the team around me. Among other things, I controlled the quality of campaigns, as well as some more general administrative and operational tasks. I also got an introduction to some of the digital tools I was set to use, such as Google Ads and Facebook Business Manager.

Marketer is a place where you can easily grow and move forward as a professional, which I got first-hand knowledge of after two weeks when I became responsible for the automation process of one of our clients. To know that your supervisors, team and leaders trust and believe in you is extremely important and motivating. I enjoyed a steep learning curve throughout my internship, with an increasing amount of responsibility and knowledge.


I recently became the Head of M1/M2 Agency, something that motivates me greatly. It is also humbling that I was offered to take on such a responsibility quite early on in my career at Marketer. My days consist of both challenging and fun tasks, and I am responsible for the people on my team and our clients in the second-hand property market. Most of the work I do centres around upholding deadlines and making sure that we create a product that satisfies our clients.

How do you find the working environment at Marketer?


I've received impeccable help and assistance from both my team and others throughout the course of my internship, which has been extremely valuable. I find Marketer to be a transparent company, with a lot of openness and communication. For instance, I report to our CEO on a daily basis, have weekly meetings with my team and make fortnightly reports to our HR department.

I've become part of a group of young, like-minded people and I've felt included since the day I started. There's always someone you can brainstorm with and ask for advice or tips, which is very helpful. It is social to be at work and I'm looking forward to going to work every day. After moving to London, we've become a tight-knit group and with offices at WeWork, we often take part in different events after work.


"It's been a true joy to have Oda on the Auto-team. We're a good team that works and collaborates really well - both in terms of communication and with different tasks. We update each other continuously regarding the campaigns we are working on and when these are ready to go live. Oda is extremely efficient and takes part in creating a good working environment at the office. She is open and willing to learn, and has acquired knowledge of different processes quickly".

"Oda is a great asset to the team, with a strong willingness to learn and high adaptability. She has undertaken many big tasks and assignments, and she also got responsibility early on - a task she has executed with great success. In addition to be good at what she does, Oda spreads a lot of joy to the people around her. I am impressed with how knowledgeable and fearless Oda is, for instance when she moved to London with us without any hesitation".

Oda Nilsen

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Strawberry Equities - New strategic owner of Plot.ai

Lead.ERA: Un outil pionnier d'IA a fait d'ERA Portugal les finalistes des Real Estate Awards

Lead.ERA: Pioneering AI tool made ERA Portugal finalists in Real Estate Awards