Kurfiss Sotheby’s International Realty will increase brand awareness and number of listings by using Marketer

June 30, 2021

  • New Business

Accelerated use of digital marketing to support their agents.

“The Marketer platform itself is intuitive and easy to understand, which is exactly what we were looking for in a platform to ensure ease of use for our agents”

Kurfiss has a firm focus on providing their many clients in the Greater Philadelphia Area region in Pennsylvania, USA, with the best service possible, while simultaneously adapting to the changing market trends in the real estate industry. Marketer has now been chosen as their exclusive partner on digital marketing solutions, and together the ambition is to increase brand awareness and to secure more listing assignments for Kurfiss. Marketer is very proud to have such a distinguished company as a client and is looking forward to a successful partnership.

“The Philadelphia real estate market has been a bit crazy lately”, comments Katelon Ramos, Director of Marketing and Brand Strategy at Kurfiss. "It seems that we’re not coming to a stop any time soon, and most listings are selling faster than ever. The luxury condo market over the last year has been sparse but inventory seems to be increasing and, ultimately, selling - which is obviously the goal.”

An early adopter of digital solutions

As real estate buying behaviour is gradually shifting towards more online activities, agents are experiencing a stronger need to communicate with their clients and home buyers in general through digital marketing. Kurfiss has already come far in terms of digital communication, as they in 2006 decided to affiliate with Sotheby’s International Realty. This step gave both their agents and clients access to world-class marketing tools. Now, however, as trends are changing continuously, Kurfiss has identified the need for even more specialized digital marketing for their properties, resulting in a partnership with Marketer.

“We’re really looking to build awareness in the Greater Philadelphia Area regions such as Philadelphia, Chestnut Hill and the Main Line while also gaining more listings in the process. As a Sotheby’s International Realty affiliate, I think we are in a prime spot for building our market share”, says Katelon Ramos.

Kurfiss with a digital leap

The collaboration with Marketer provides Kurfiss with access to modern and world-leading digital technology within marketing of real estate. In addition to improved brand awareness and more listings, Kurfiss also expects to attract high performing agents. By centralizing their marketing efforts more efficiently with Marketer’s automated platform, Kurfiss will enable agents to focus on selling as many homes as possible while creating a more coherent look and feel of all creatives - all with a touch of Scandinavian design.

“We want to streamline and automate the social campaign aspect of our marketing. Consistency is key, as we all know, and it’s hard to be consistent with marketing if there’s not a streamlined process in place. By automating some of our digital marketing, we can focus on more hands-on efforts to help build brand awareness”, Katelon Ramos continues.

Marketer’s role

Based on the huge amount of data gathered since 2016, Marketer are able to create audience-specific campaigns for all Kurfiss properties. This will result in minimum effort needed from their marketing department, and they are able to take advantage of increasing marketing KPI’s by fully auto-optimized campaign management.

“I’ve worked with Marketer in the past and saw great results from our campaigns, so it was really a no-brainer to partner up with them at Kurfiss Sotheby’s International Realty. The team at Marketer makes the process super easy and fun, which is really important when you’re looking for a vendor to partner with. The Marketer platform itself is intuitive and easy to understand, which is exactly what we were looking for in a platform to ensure ease of use for our agents”, Katelon Ramos concludes on why they have chosen to work with Marketer.

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- Katelon Ramos, Director of Marketing and Brand Strategy at Kurfiss

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