Marketer acquires Hawii Analyse - market leader of property data for the newbuild market
- Press Releases
Marketer is proud to announce the acquisition of Hawii Analyse AS, a leading provider of analysis and market analytics tools for the newbuild market. Leveraging data and machine learning, they will, together with Marketer-controlled Plot.ai, offer a wide range of analytical tools to improve decision-making processes for developers and other stakeholders in the real estate industry.
Photo: Kaisa Eidet, COO of Marketer; Ravn Wiik Steinsvåg, CEO of Hawii Analyse.
Since 2019, Hawii has experienced the newbuild market as less transparent when it comes to data availability and statistics. This was a problem Hawii wanted to address. With data quality as a top priority, Hawii has developed a range of in-demand products in collaboration with major real estate developers who recognized the need for better analytical tools for the newbuild market. Among these, Hawii has developed PlayEstate, a SaaS platform that makes key newbuild data available in a user-friendly solution, tailored internal dashboards, and reports. All with the purpose of improving the decision-making processes for their partners, including Selvaag, JM, Ferd, AF Gruppen, Pareto Securities, and Eiendomsmegler 1.
Photo: Hawii's SaaS platform, PlayEstate.
Together with Hawii, Marketer plans to transform how decisions are made in the real estate industry. Hawii is known for having the best data quality in the newbuild market, and Marketer-controlled Plot.ai possesses the technological expertise to take it to the next level. Additionally, Plot.ai also covers the existing homes market and has access to proprietary marketing data generated through Marketer. With a strong foundation and access to resources and expertise that will accelerate development, Hawii and Plot.ai aim to position themselves as the leading provider of detailed and up-to-date property data in Norway.
- "We are very impressed with Hawii's innovative analytics platform and their ability to deliver high-quality customized reports. We see significant synergies between Hawii and Plot.ai and look forward to merging our resources and expertise to deliver even more advanced and comprehensive solutions to our customers," says COO of Marketer, Kaisa Eidet.
Ravn Wiik Steinsvåg, CEO of Hawii, will continue to lead the company and play a significant role in the development of both Hawii and Plot.ai within the Marketer Group.
- "By combining our strengths, we can provide our customers with a deeper understanding of the market by developing new products and solutions faster and better. This is a unique opportunity for two companies with clear synergies to create even better products within insights and market analysis," says CEO of Hawii, Ravn Wiik Steinsvåg.
Want to know more about Hawii's products - visit their website here.
Read the press release in Eiendomswatch here [Norwegian only].