Exceptional digital results - CPL 50 % better than the country average

Marketer has worked with Øgreid AS for two years, delivering marketing solutions and websites as well as 3D images and property pickers through EVE Visual Technologies for multiple sales stages.

The consistent and strong digital results have generated over 830 leads, with a cost per lead (CPL) that is 50 % better than the country average. After selling over half of the units in under two months, the final sales step is being expedited and set to launch this autumn. 

- Our collaboration with Marketer has been a significant driving force behind the success of the Søstrene Hinna project. Their innovative marketing solutions and expertise have not only generated strong leads but also effectively highlighted the project's unique features and qualities and effectively communicated our vision for a sustainable and modern living environment, says Erlend Aanestad, Investment Director at Øgreid AS.

A flourishing district between Stavanger and Sandnes

Hinna Park lies at an exciting crossroads where a new modern district takes shape between the "twin cities" of Stavanger and Sandnes. The area offers proximity to beautiful hiking areas along the coast and a wide range of dining experiences, fitness centers, shopping options, and cultural offerings that grow in tandem with forward-thinking developments. With easy access to trains, buses, and bike paths, residents can opt for a life with minimal environmental impact while enjoying up to 1,500 new homes and over 6,000 new job opportunities.


As part of an entirely new district in the popular Hinna Park area, Øgreid dares to claim that this will become Stavanger's most modern and sustainable neighborhood.

A sustainable and diverse living environment

The Søstrene Hinna project is part of this development, creating a sustainable living environment for all age groups. With 71 new homes on the market, the project includes modern apartments and townhouses surrounded by generous green spaces and spacious common areas – ensuring residents a safe and welcoming environment.

One of the biggest advantages of living in Søstrene Hinna is access to unique amenities that enhance well-being and sustainability. Residents have access to guest rooms with hotel-standard accommodations, modern office spaces, meeting rooms with a beautiful rooftop terrace, and shared event space for large gatherings. The integration of the Heime app makes it easier for residents to form friendships and cultivate social connections within their neighborhoods.


Learn more about the Søstrene Hinna project 

Since 1876, the Norwegian family-owned Øgreid AS has focused on creating lasting values and leaving a clear mark in terms of human development and growth. The Søstrene Hinna project is no exception – their motto is to live centrally and enjoy a short-travelled lifestyle. The project has generated so much interest that the last units in sales step 2 were released sooner than expected.

I moved to Oslo in 2015, after completing my Master’s degree in Finance at the Norwegian School of Economics (NHH). My first job was in Deloitte, where I worked for 5 years. The first three as an auditor, and the last two as a consultant. I also got my Master’s degree in Audit and Accounting from NHH during those years.

After that I spent four years in the Nordic Shopping Center company Citycon, where I started as Head of Finance in the Norwegian finance team, before being promoted to the position of Senior Manager Corporate Finance in the Nordic Finance and Strategy Team, working on a group level in Citycon.

Why did you want to join the Marketer team?


My previous experiences have mainly been working in, and with, big established companies. That has been a great experience, but when I learned about this opportunity, I got really triggered by the possibility to work at a scale up like Marketer. It is a new challenge, and way of thinking, for me. On top of that, after meeting the people I would work with, it was a done deal on my part.


It has been really fun and very hectic, and I’ve hit the ground running. I came right into the auditing process and had to quickly get up to speed in the company’s processes and numbers. As challenging as that has been, it’s been a great crash course in how the company is tied together.

To make it even more hectic, I had my firstborn child arriving two weeks after joining the company, so there hasn’t been much time to lean back. But it has been a really enjoyable experience altogether.


Name three items you would bring with you on a deserted island?


My guitar is probably the most important. It is my number one go-to when I need to disconnect and let my mind fly away and rest. On second thought, do I 

 need more disconnecting on a deserted island?

A football would probably be second. If I cannot watch football on TV, I can try to make my own fun with it.

And lastly, a swiss army knife so I can MacGyver myself away from the island!

Meet our new finance expert at Marketer, who brings years of experience from Deloitte and Citycon, along with a robust educational background from the Norwegian School of Economics. His transition to Marketer was fueled by a desire for a fresh challenge and a fast-paced environment. Read our latest article to learn more about Ole Kristian and how his first couple of months at Marketer has been.


Ole Kristian Sjømæling Toft

 was founded by Jeanette and David Reiss-Andersen in 2018, with a dream of creating small, functional houses of high quality, as an alternative to big, traditional houses. It started out small, but today they are a proud market leader for tiny houses in Norway, with customers all over the country.

 is located in beautiful Skjolden in Sogn og Fjordane, surrounded by incredible nature in all directions. The project consists of eleven tiny houses, with a focus on comfort, efficient use of space and beautiful aesthetics. They include a bedroom, bathroom, kitchen, living room and guest bedroom all on one floor, with storage space on the loft. The idea of the project is to offer smaller, more affordable houses that allow you to live closer to nature and focus more on the outdoors and all that it has to offer.

With Sognefjorden at your doorstep, there is an endless amount of activities waiting for you; Kayaking, rafting, fishing and diving, just to name a few. Not only is the surrounding nature spectacular, but the village has a warm and inclusive culture where it’s easy to meet new people, especially if you like to engage with the local community.

Even though they are a market leader, launching a project with multiple units was fairly new to them. With a project such as Eplehagen, they were looking for a tool that could ultimately give them a sense of control, while ensuring the success of the project in terms of marketing and sales. 

With M360’s ability to create conversions through marketing and property explorer, it allowed for easy control and efficiency. A few reasons why M360 was the ideal solution for Norske Mikrohus:

Property explorer serves as an interactive tool where potential buyers can select the unit(s) they are interested in, and get a better understanding of the layout of the project.

Campaign module allows for easy creation of campaigns, in addition to in depth analysis from the different marketing channels.

Reduces risk of human error and acts as a time saver.

Facilitates good internal control and a seamless customer experience.

Daniel Christoffersen, CMO at Norske Mikrohus, states:

“In comparison to bigger and more traditional property developers, I’d like to say that Norske Mikrohus stands out from the crowd. We operate within a niche market and therefore have smaller projects, as well as some distinctive needs. Marketer turned out to be just what we were looking for.


Our experience with Marketer has been very positive. They’ve been accommodating and helpful with all of our questions, everything from the onboarding process to integration with existing systems.


We chose to work with Marketer because they have an excellent product. It’s a well-developed, intuitive and great system that facilitates good internal control, in addition to giving a modern and seamless customer experience for our property buyers.


Marketer has helped us include marketing, sales and the post-sale process in our projects. The M360 platform reduces the risk of human error, as well as it helps us save on our most valuable resource - time. We have also gained great dividends by implementing the property explorer and the post-sale service.


Both we and our customers are very happy with the product, follow-up and service.”

Photo: Daniel Christoffersen, CMO, Norske Mikrohus

Within the first month of using M360, Norske Mikrohus has seen some remarkable results:


Having achieved such incredible results in such a short period of time, it really highlights the potential of the project and their vision as a whole. 

The partnership between Norske Mikrohus and Marketer is paving the way for the tiny house market, and it is an exciting journey to be a part of!

Do you want to learn more about how Marketer can assist with the success of your next project? 

After a slow 2023 for new builds, 2024 is off to a great start for Eplehagen Mikrolandsby. In the middle of February this year, Norske Mikrohus launched their first campaign through M360, announcing their eleven tiny houses for sale. With incredible results, five units were sold by the beginning of March. Unsure of how the Norwegian market would react to this type of housing project, we think it’s fair to say that tiny houses have a huge potential.


Eplehagen - 45% of units sold within a few weeks

 is Australia’s fastest growing property development company, focused on positive outcomes for its buyers, its community and its people. With a commitment to delivering exceptional living spaces, Geocon consistently seeks avenues to enhance customer experiences from the first interaction.


At the forefront of this collaboration lies their latest project 

 – a testament to Geocon's dedication to creating unparalleled living experiences. Located in a prime area in Canberra, The Grande embodies luxury living with its exquisite design and state-of-the-art amenities.


Marketer, with its expertise in digital marketing, played a pivotal role in elevating The Grande's visibility and desirability. During the past six months Marketer has built a comprehensive strategy encompassing 

, targeted ads, and engaging social media campaigns to effectively showcase The Grande's unique selling points to potential buyers.


With the project's sales launch in February a 

 was introduced. This innovative tool allows prospective buyers to explore the building in a realistic manner, simplifying the process of envisioning the project and their potential new home.

So far, the partnership has resulted in impressive achievements:

, showcasing the high level of interest generated.

, reflecting the effectiveness of the marketing campaigns in capturing potential buyers' attention.

 since the commencement of sales in February, underscoring the tangible impact of the collaboration on actual sales conversions.

The success of The Grande project stands as a testament to the power of strategic collaboration between Geocon and Marketer. By leveraging innovative digital marketing techniques, the project not only garnered significant interest but also translated leads into sales, affirming its status as a sought-after residential destination. 

As Geocon continues to redefine luxury living, Marketer remains a trusted partner in realizing their vision in the competitive real estate landscape.


Andrew Slavich, GEOCON Development Manager, states: "Teaming up with our dedicated marketing partners from Marketer, we have successfully launched The Grande on London. Marketers’ expertise in crafting compelling landing pages, executing precise paid advertising campaigns, and refining SEO strategies have established The Grande's identity in the Australian Market. 

We are experiencing high customer satisfaction, elevated lead generation & substantial conversion rates all while having the ability to assess the analytics of our campaigns". 

In the competitive realm of real estate, effective digital marketing can be the differentiating factor between a project's success and obscurity. The collaboration between Marketer and Geocon shows how strategic digital marketing initiatives have propelled the project The Grande.


Søstrene Hinna Continues Its Sales Success

Exceptional digital results - CPL 50 % better than the country average

A flourishing district between Stavanger and Sandnes

A sustainable and diverse living environment

Continue reading

Ole Kristian Sjømæling Toft

Eplehagen - 45% of units sold within a few weeks

Elevating Real Estate Sales Through Strategic Digital Marketing: A Partnership Success Story with Geocon