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Marketer, Journey and Fonn announces strategic partnership

October 23, 2023
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Marketer and Journey announces a strengthening in its end-to-end delivery to clients through a direct investment and strategic partnership with construction management software firm Fonn.

Photo, from the left: Magnus Viermyr, CEO Journey; Jan Tore Grindheim, CEO Fonn; Kaisa Eidet, COO Marketer; Chris Campbell, CRO Fonn.

Marketer serves both newbuild developers and real estate agents in more than 15 countries, via advanced solution platforms spanning from plot acquisition and planning, sales and marketing, aftersales, and second-hand sales. Journey, which began as an in-house project at the real estate developer Atlas, has since its spin-out just over 12 months ago grown at a record pace and signed up 30 customers in 3 countries, including some of the largest real estate developers in Norway. Fonn is regarded as the industry leading provider of construction management software, used by house builders, contractors, and real estate developers.

Marketer & Journey is excited to announce a strategic and commercial partnership with Fonn, in addition to making a limited equity investment in its new partner. Fonn currently has well above 300 clients, with more than half their revenue coming from outside of Norway including a dominant portion of this coming from the UK. The partnership is from both sides motivated by a very attractive fit between the product offerings of the two companies, resulting in a complete end-to-end solution for the entire post-sale phase.

– This marks a pivotal strategic and financial alliance, characterized by synergistic sales collaboration and deep solution integration, aimed at delivering a unified digital solution for property developers. From the standpoint of our customers, this approach not only streamlines costs but also enriches the value derived from managing entire project processes within a single, intelligent system. We are hugely optimistic regarding the potential of this partnership, with a particular focus on the UK market and later on a broader global scale, says Kaisa Eidet, COO of Marketer.

For Marketer, it is strategically important to enhance its product offering along the value chain that is represented throughout the entire life cycle of a newbuild project. This strategic move aligns perfectly with the company's commitment to providing comprehensive solutions tailored to the evolving needs of the real estate industry. This customer-centric initiative empowers clients to oversee every facet of their projects seamlessly, from inception to completion, within a single, user-friendly ecosystem.

– We have followed Marketer & Journey with a growing interest for some time now as they have steadily bolstered their product offering, and we strongly believe the timing is now perfect for both companies to pursue continued international growth through this tightly integrated partnership. In a combined effort, including the technical aspects, we empower our customers with a one-stop shop solution that enhances efficiency, streamlines processes, and elevates their overall experience, says CEO of Fonn, Jan Tore Grindheim.

The partnership between Marketer, Journey & Fonn marks a step forward in the proptech and construction management fields. Both companies aim to simplify and improve the lives of real estate professionals, and by joining forces they're poised to offer more streamlined services and integrated solutions along the life cycle of newbuild projects. This partnership is expected to deliver tangible benefits to real estate professionals and end-users alike.

Want to know more about Journey - visit their website here.

Want to know more about Fonn - visit their website here.

Read the press release in Estate here [Norwegian only].

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