Strawberry Equities - New strategic owner of Plot.ai
- Press Releases
Marketer-controlled Plot.ai announced in late 2022 the development of an advanced analysis tool aimed primarily at newbuild and commercial developers. The company has now raised NOK 7.5 million in new equity, with Petter Stordalen's investment company Strawberry Equities being the largest investor.
Through gathering, structuring and analysis of large amounts of data, Plot.ai will provide newbuild developers with the necessary knowledge to make the optimal choice of unit mix, price strategy, and a strategic plan for their sales and marketing efforts. The product will be particularly relevant for developers, but other players such as estate agents, investors and architects will also be able to benefit greatly from the tool.
- We have always wanted to develop Plot.ai further in collaboration with market players with complementary expertise and resources, and with this capital raise we have really succeeded in facilitating this development, says CEO of Marketer, Amir Folkestad Habhab.
- The new owners represent market-leading real estate expertise, possess unrivaled commercialization ability, and have significant financial weight. After an extensive due diligence process on Strawberry Equities' part, in what is undoubtedly a demanding capital market, we are extremely happy and proud of this result, he continues.
Strawberry Equities has already experienced the value of the products Marketer delivers through deliveries for Veslefrikk Eiendom, a new developer where Strawberry Equities is the largest owner. With an entry on the ownership side of the subsidiary Plot.ai, Strawberry Equities, together with other advisers with extensive industry knowledge such as Baard Schumann, will be involved in the further development of the company.
- We are impressed by what Marketer has achieved and have faith in the team. Plot.ai is an exciting venture, and we believe that the company can be scaled relatively quickly by taking advantage of Marketer's expertise and customers, says CEO of Strawberry Equities, Kenneth Andersen.
- Through an improved decision-making process, Plot.ai helps to ensure that developers build projects with the units and facilities that the relevant market actually demands, which means that the economics of the projects are optimised. The results of this are good project implementation, satisfied home buyers, and improved project margins. With the launch of Plot.ai, we complete our complete end-to-end solution for the entire commercial value chain for newbuild developers, concludes Habhab.
Read the press release in Estate here [Norwegian only].